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AYUÄ Privacy Policy

Last updated: 2025.12.28

1. Controller and Contact Information

Data Controller: MB Mineralus

Registered address: Valdemaro Čarneckio g. 114, 11305 Vilnius, Lithuania

Email: info@ayua.shop

Phone: +370 65532374

You can contact us regarding any questions or requests concerning your personal data at the above contacts.

2. Key Definitions

  • Customer / Data Subject: Any natural person who interacts with our store, purchases products, or subscribes to services.
  • Personal Data: Any information relating to an identified or identifiable natural person (e.g., name, email, phone, billing/shipping address).
  • Processing: Any action performed on personal data, such as collection, storage, use, disclosure, or deletion.
  • Partner: Any third-party service provider working with AYUÄ to fulfill orders, provide marketing, or support business operations.
  • Cookies: Small text files stored on your device when visiting our site to enhance functionality and track usage.
  • Direct Marketing: Activities aimed at promoting products or services via email, SMS, phone, or other direct communication channels.

3. Scope and Principles

We process personal data only:

  • Lawfully, fairly, and transparently
  • For specified purposes (e.g., order fulfillment, marketing, analytics)
  • Minimally and accurately
  • Securely with organizational and technical safeguards
  • For no longer than necessary, unless required by law

By using our website or placing an order, you consent to the collection and processing of your personal data as described in this policy.

4. Personal Data We Collect

We may collect the following data for different purposes:

a) Order Fulfillment & E-Commerce:

  • Name, email, phone number
  • Billing and shipping addresses
  • IP address
  • Payment details (processed via MakeCommerce by Maksekeskus AS, Liivalaia 45, Tallinn 10145 Estonia. Reg. no. 12268475)
  • Purchase history

b) Marketing (with consent):

  • Name, email, phone, postal address
  • Age, gender, date of birth, location
  • Preferences and interests

5. Legal Basis for Processing

  • Performance of contract: Processing your data to fulfill orders and provide our services.
  • Consent: For marketing communications, newsletters, and personalized promotions.
  • Legal obligations: Compliance with Lithuanian and EU law (e.g., accounting, tax, and consumer protection).
  • Legitimate interest: For analytics, fraud prevention, and website functionality.

6. Marketing Communications

  • You may provide consent for receiving marketing communications.
  • You can withdraw consent at any time by:
    • Clicking “unsubscribe” in emails
    • Contacting info@ayua.shop

Withdrawal of consent will not affect processing necessary for fulfilling your orders or contractual obligations.

7. Data Sharing

We may share your personal data:

  • With partners to fulfill your order (shipping, payment processing via MakeCommerce)
  • With service providers for analytics, marketing, or IT services
  • When required by law or regulatory authorities
  • Only with your explicit consent for marketing purposes

8. Cookies and Tracking

  • Cookies are used to remember your preferences, enhance user experience, track visits, and analyze shopping behavior.
  • You can control or delete cookies via your browser.
  • More information: allaboutcookies.org

9. Data Retention

  • Order fulfillment and account data: 5 years from the last purchase (legal compliance and warranty purposes)
  • Marketing data: 5 years from the last interaction unless consent is withdrawn

10. Your Rights (EU Data Subjects)

You have the following rights under GDPR:

  1. Access your personal data and how it is processed
  2. Request correction of inaccurate data
  3. Request deletion or restriction of processing
  4. Object to processing (including marketing)
  5. Data portability
  6. Withdraw consent at any time
  7. Lodge a complaint with a supervisory authority

To exercise your rights, please contact info@ayua.shop and provide proof of identity (passport, ID card, or driver’s license).

We will respond within 30 calendar days of your request.

11. Security Measures

We implement organizational and technical measures to protect personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

12. International Transfers

Data may be transferred to partners outside the EU (e.g., MakeCommerce in Estonia). Transfers are made in accordance with GDPR and relevant safeguards.

13. Changes to this Policy

We may update this Privacy Policy from time to time. Updates take effect upon posting on our website. We encourage you to review it periodically.

14. Contact

For questions or requests regarding personal data:

Email: info@ayua.shop

Phone: +370 65532374

Address: Valdemaro Čarneckio g. 114, 11305 Vilnius, Lithuania